
Why Michael Jawer?
- 25 years of crafting persuasive and compelling messages
- Development of creative themes and broad-based outreach campaigns
- Track record of successful, well-received publications and presentations
- Experience serving public and private sector clients
- Meticulous attention to detail in service of big picture objectives
Sustained Marketing Communications Success
Michael Jawer draws on 25 years of crafting persuasive and compelling messages, developing innovative outreach campaigns, and implementing wide-ranging and effective communications strategies. His services have boosted the success of a variety of trade and professional associations and Federal government agencies.
His recent clients have included the US Environmental Protection Agency (Indoor Environments Division) and the Innovative Technologies Institute of the American Society of Mechanical Engineers (ASME-ITI). For EPA, Jawer's efforts boosted awareness of the value of improved indoor air quality in the nation's school buildings. He helped develop several guidebooks illustrating lessons learned and highlighting school districts that successfully implemented EPA's recommended practices. He supported the annual Indoor Air Quality Tools for Schools National Symposium, managed the revision of the educational booklet A Citizen's Guide to Radon, and contributed essential content to update EPA's relevant web pages. Jawer also identified for the Indoor Environments Division the major challenges and opportunities presented in the next 5 years in order for that division to position itself favorably for budgetary consideration. For ASME-ITI, Jawer retooled the organization's website and boosted its visibility with numerous public and private sector leaders. He ushered a long-standing guidebook to completion and oversaw a wide-ranging marketing plan designed to boost awareness of the approach advocated in the guide.
Prior to forming Revisioning Strategies, Mr. Jawer served as Special Assistant for Communications in the Public Buildings Service of the U.S. General Services Administration (GSA). There, he was responsible for marketing new initiatives within GSA and to its private sector partners, developing and disseminating guidance on politically sensitive issues, and helping internal project teams bolster their messages, presentations, and promotional strategies. During a time of uncertainty within the agency, Jawer was tapped for two critical assignments: to serve on a study group charged with assessing the desirability of outsourcing GSA's marketing functions; and crafting a communications and change management plan around the agency's equally contentious Human Capital Strategy. Jawer oversaw marketing of the agency's signature benchmarking program (which won three prestigious awards) and directed two national conferences (on indoor environmental quality and telecommunications policy). He reached across internal lines to create GSA's first ever consensus policy on telecommunications and crafted an accompanying education program (in print, in person, and online). Jawer also worked with the EPA to create indoor air quality seminars for GSA personnel and with private sector organizations to offer training on still other issues. After 9-11, Jawer spearheaded development of a publication on emergency management required by Executive Order, presenting the product to the White House and disseminating the guidebook to dozens of other Federal agencies.
During the 1990s, Jawer served as Assistant Vice President for Government and Industry Affairs with the Building Owners and Managers Association (BOMA) International. There, he developed and implemented advocacy campaigns on a variety of high-stakes issues for the commercial office building industry. These challenges not only offered the opportunity to ally with other real estate groups but also to explore partnerships and create dialogues with groups well outside BOMA's traditional orbit. One such issue was the Y2K bug, i.e., the prospect that a variety of building systems could fail to operate properly as of January 1, 2000. Jawer created a pair of first-to-market guidebooks that spawned a nationwide seminar series, a White House conference, widespread media visibility, and numerous partnerships with building equipment manufacturers. These efforts generated $800,000 in under two years and resulted in coverage in the Wall Street Journal and New York Times, on ABC's World News Tonight, the CNN Financial Network, and elsewhere. On still other matters, Jawer worked proactively with diverse constituencies including real estate developers, architects, engineers, facility managers, standards developers, model code officials, Members of Congress, and Federal and state government officials. He staffed the National Advisory Council - a group of BOMA leaders that convenes twice yearly to consider major industry trends - securing high-profile speakers, crafting welcoming remarks, and providing logistical support. Jawer also oversaw the revision of a major industry standard (the first in 15 years), directing a marketing campaign that tripled sales over projections.
Jawer began his career with the American Society of Association Executives (ASAE), where he managed a 16-point issues agenda, interfaced with numerous experts and highlighted critical information and action items for ASAE's members. On the single biggest issues in the association's history, he coordinated an advocacy campaign that resulted in victory. He wrote white papers, congressional testimony, speeches, feature articles, point papers, and action alerts. He directed communications with donors to the association's PAC and Government Relations Education Fund. He supported numerous conferences, panel discussions, issue briefings, and receptions. On one memorable occasion, remarks he composed were delivered verbatim by President Reagan. Jawer also co-created and edited two innovative, highly successful newsletters.
He is an alumnus of George Washington University and resides with his family in Vienna, Virginia.